When it comes to succeeding in business in today’s marketplace, relationships matter. While word used to spread through word of mouth, nowadays the same news travels even faster given the same type of word of mouth is done over social media which further amplifies the consumers voice. As a direct result, businesses are built and destroyed by their online reputations. In this article, we will be going over some of the biggest reasons as to why reputation marketing is such an important thing to focus on in business.
Reasons Why Reputation Marketing Is So Important:
1. Buying Process.
The buying process of a majority of consumers has changed for good. Nowadays, a majority of consumers actively look for reviews online and various information that they can find on the Internet. As a result, a lot of consumers are much more informed now than ever before about the products they purchase. Thus, if you are not engaging in any kind of reputation marketing and effectively managing your reputation online, you are likely going to experience some kind of negative effects as a result. Without proper engagement with your reputation online, you are bound to run into issues where a bad customer experience gets amplified and possibly even blown out of proportion. If you do not do everything you can to minimize these occurrences, you could find your business suffering as a direct result.
When it comes to customers and their behaviors in today’s digital age, a majority of customers like to share their buying experience they’ve had with GGG Marketing – Reputation management. Thus, your experience has a much better chance of going viral if you provide an exceptional or a terrible customer experience. Therefore, you want to minimize your chances of suffering from a viral negative experience as more and more prospective customers will end up reading, seeing, and/or hearing about it. By managing your customers expectations and really managing your reputation online, you should be able to maximize your chances of not suffering from this kind of issue and perhaps even maximize your chances of people sharing their good experiences with your business.
Because a lot of people are using their mobile phones more than ever, they are actually using their phones to look up different reviews prior to doing anything or going anywhere. Therefore, even if you are a brick and mortar store or restaurant, you are likely going to have to compete with your competition on the mobile front in terms of your reviews. Therefore, if your reviews are not up to par with your competition, you are bound to miss out on a lot of potential business. And if your reviews are better than your competition, you are likely going to be in a good position to steal some market share from your competition.
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4. Review Websites.
A lot of people are using review websites in order to research the different products and/or services they need. Therefore, you want to be sure that you are actively responding to the problems customers may have on these websites and even thanking the customers that leave positive feedback on your business.
5. Minimize Costs.
One of the biggest reasons you are going to want to implement this form of marketing into your business is because it has the unique potential to allow your customers to effectively do a lot of the marketing for your business. Because your customers are going to be actively sharing their experience(s) with other prospective customers, they are going to be able to better convince other prospective customers to try your product. This is only going to benefit your business, increase conversions, and help you reduce the amount of money you have to spend on your entire marketing mix because nothing is better than an actual customer testimonial.
Overall, there is a lot that you can do in order to maximize your returns in the online space. One of the best ways to do this is through reputation marketing and managing your reputation online. Bad experiences are going to be magnified when it comes to the new digital marketing space and good reputations are only going to help propel your business in your respective industry/niche.